In this post you'll discover why it's crucial to find your "voice" on social media when you are using social media as a tool to promote your business.  

So what is a "niche" anyway? Webster's defines this as "the situation in which a business's products or services can succeed by being sold to a particular kind or group of people."  

But, you just want to sell your product, right? You need to keep in mind that the public is wired to align with brands that they "know, like and trust." If they don't know anything about your expertise, they are less likely to take you seriously when it comes to a purchase. 

The best way to start out promoting on social media is to choose one particular "voice" to use in speaking to your prospective customer.  

You will use your "voice" to inspire, educate and provide content that adds perceived value to your audience. This will help you to gain a following, and then "influence" over your audience. 

I have included a complimentary resource you can use to discover your voice on social media.

 Click here to pick it up now.